The foundations and bold decisions are what marks greatness. At SiriusXM a new business architecture was forged between Marketing, IT, and Programming to unify the consumer experience. VSoft Consulting was establishing a Workday managed services practice, and they needed a bold go-to-market plan. Working with Wax I built a delivery team and process for the marketing of the Humana Guidance Center brand and products.
Architecting for Growth
Humana had established a pedometer line of products, and I ensured that the products were built to speed channel growth. Smoothstone IP also needed foundations; it was the wild west with over ten products that had grown throughout the company. I set in place a framework for managed growth. While at nFusion, we built and grew a multi-language web product.
Mobile App Development & Product Design
Mobile engagement through B2B and B2C channels are at the heart of your company strategy. A few recent Louisville projects include a app for Bank On to connect stakeholders, and requirement gathering for the Fund for the Arts. For Linemate, a Louisville startup, a platform that unified field technicians, back office, sales, and marketing was the solution needed.
Product Management & Customer Service Integration
The call center can be an effective customer feedback mechanism, and is often an early indicator of customer pains. At Kinnser Software, a healthcare revenue cycle SaaS, I diagnosed problems and feed the solutions into productdesign. While at SiriusXM I worked to align business units to deliver a unified customer experience, and at Humana I quickly solved the greatest product pain point.