Growing New Practice Groups Through Business Architecture

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Growing New Practice Groups Through Business Architecture 

Company: Wax Communications & Humana

Challenge: Wax Communications was given the opportunity to bid on additional work inside Humana. The new work that included Interactive Marketing was outside their legacy business of print design. They needed someone with deep interactive experience.

Solution: As part of the response team, I estimated and prepared sales material to secure the contract. Once it was won, then I helped build out the new staff. As part of the ongoing operations of the new work, I created the technology platform, and trained the new staff on delivery.

Timeframe: 7 months

Results: The Louisville office of Wax Communications more than doubled in amount of work and staff.