Paul Sizemore

Once the initial campaign has achieved it’s goals, you can’t rest on your laurels. SEO is like maintaining a budget, you have to stay on top of it or it will get out of control. Plan on that from the beginning. 

Position Monitoring  /  If you do nothing else, monitor the position of key pages. You can use a program to do it, but don’t monitor too much. Using page monitoring software is a violation of the term of service for most search engines, and can get you banned. It’s a lot like the speed limit, as long as you don’t over do it, you’ll be fine. 

Analytics Monitoring  /  Monitoring your analytics will help you see if your users change, and they will. They might change slowly over time, but they will change. That means that your SEO efforts will also need to change with them. It also helps a lot to set up a funnel report for your site’s conversions. This will be a key metric that will indicate a change that needs to be addressed. 

Content so Fresh  /  All sites need to be living, growing sites. So, it’s good to monitor this, so that it can be paced so that the bots and users can expect fresh content on a regular basis. Don’t forget images; new images can breath new life into sites. 

A well thought out, and written monitoring plan can help ensure continued SEO success. Continued monitoring of the right metrics is essential, and it will help your SEO efforts become part of the business process.