The consumer experience of the Walk with Walgreens Pedometer is detailed in this report that was prepared, and supplied to Humana Executives.
Report supplied to: Humana Executives
Goal of report: To give a overview understanding of the Walk with Walgreen’s program in order to make better decisions about the Humana Gear Activity Monitoring program.
Walk with Walgreens
Customer Experience Overview
Prepared by: Paul Sizemore
In the summer of 2011 Walgreens initiated a campaign to engage consumers in walking while rewarding them for those steps using store discounts. This document is a sampling of some of the consumer experience points.
|Online registration for the program is easy.|
|The registration process allows the user to associate many different social media outlets.|
|Alerts are given to the user as they complete and log activities. The alerts are done in a Web 2.0 format.|
|The Profile page allows users to have one place to go to see the major events associated with her account.|
|As the user completes activities, she ‘unlocks’ discounts.|
|An overview of the awarded rewards are available.|
|The program has a strong social component, and uses both Facebook and other social media tools.|
|The user can share activities by creating user generated content.|
|The site uses embedded video to create a rich experience while leveraging user generated content.|
|The program does not allow a validated activity, but relies on manual entry of step data.|
|Weekly emails are sent out in plain text. They are often short, and are an underutilized marketing channel.|
|The user can create routes with Google Maps, and even attach photos to the route.|