Truth in content, creating content that spreads
A very big part of SEO is creating the right content for your site. You need to create content that builds trust, and engages people. You also need to create pages that gain search engine trust. Pages that score higher on the trust rankings are essential, because as the engines change their ranking methods, their goal is the same – to find and deliver to the user the best pages for the search terms.
If you take care to make sure the user has the information they need, the rankings will be easier.